How HanuiT Solutions Helped People Capital Group Achieve Marketing Success on Facebook and Instagram

Introduction

People Capital Group is a prominent financial consultancy firm that specializes in offering tailored financial solutions for both individuals and businesses. Their services range from Apartment selling, Investment strategies, and tax optimization to business Apartment Buildings. While they excelled in their field and had an established offline reputation, their efforts to attract and engage clients online were falling short.

In a digital-first world, People Capital Group understood the need to tap into the power of social media to expand its audience, grow its brand, and generate leads. However, their attempts to run Facebook and Instagram ads independently failed to deliver the desired results.

The Challenges

When People Capital Group approached HanuiT Solutions, they outlined several challenges that were hindering their success on social media platforms:

• Low Audience Reach: Their ads were not reaching the right audience, resulting in poor engagement and minimal inquiries.
• Ineffective Targeting: Their campaigns lacked precise audience segmentation, causing their ads to appear to users who had no interest in their services.
• High Cost Per Lead (CPL): The cost of acquiring leads was far higher than expected, leading to wasted ad spend.
• Underwhelming Ad Creative: The ad visuals and copy failed to resonate with their audience, resulting in poor click-through rates.
• Lack of Insights and Analytics: They didn’t have a structured approach to analyzing campaign performance or making data-driven improvements.

People Capital Group needed a partner that could create a results-driven strategy to transform their social media advertising efforts and deliver measurable outcomes.

Solutions

HanuiT Solutions took a systematic, results-oriented approach to address the challenges faced by People Capital Group. Overhauling their social media advertising strategy, Hanu implemented the following steps:

1. In-Depth Market Research and Audience Profiling

HanuiT Solutions began by conducting comprehensive research to gain a deep understanding of People Capital Group’s target audience. Using tools like Facebook Audience Insights and Instagram Analytics, the team segmented potential customers based on:

• Demographics: Age, gender, location, and profession.
• Interests: Interest in financial planning, investment strategies, and tax optimization.
• Online Behavior: Interaction patterns on social media, including engagement with similar services.

The research revealed two core audience groups:

• Young professionals (ages 25–35) looking to save, budget, and invest.
• Small business owners and entrepreneurs (ages 30–45) in need of financial advisory to scale their businesses.

These insights allowed HanuiT Solutions to develop highly targeted and personalized ad campaigns that resonated with the specific needs of these audience groups.

2. Designing Compelling Ad Creatives

To ensure the ads stood out and captured attention, HanuiT Solutions revamped the creative design and messaging strategy for People Capital Group.

1. Ad Visuals:

• Professionally designed graphics showcasing success stories, financial growth charts, and a professional brand image.
• Infographics highlighting key benefits of financial planning.
• Videos explaining complex financial concepts in an easy-to-understand format.

2. Ad Copy:

• A persuasive tone that clearly communicated People Capital Group’s value proposition: “Helping you save more, invest smarter, and secure your future.”
• Strong, actionable CTAs such as “Book Your Free Consultation Today” and “Get Expert Financial Advice Now.”

3. Advanced Ad Targeting and Campaign Structure

The campaigns were set up with laser-focused targeting on Facebook and Instagram, utilizing the platform’s advanced audience segmentation features. Key strategies included:

• Custom Audiences: Targeting people who had visited People Capital Group’s website or interacted with their social media profiles.
• Lookalike Audiences: Expanding reach by targeting users similar to People Capital Group’s existing clients.
• Behavior-Based Targeting: Showing ads to users based on their interests in financial planning, investment, and business management.

To maximize efficiency, the campaign was divided into distinct ad groups for different audience segments, ensuring relevant messaging for each group.

4. Continuous Optimization Through A/B Testing

HanuiT Solutions adopted an iterative approach to improve campaign performance. This included:

• Testing multiple ad formats (carousel, video, single image).
• Experiment with different headlines, CTAs, and ad descriptions.
• Analyzing performance metrics to identify and amplify winning strategies.

5. Robust Performance Tracking and Analytics

To ensure transparency and continuous improvement, HanuiT Solutions implemented detailed tracking and reporting systems. Key metrics monitored included:

• Reach and impressions.
• Click-through rate (CTR).
• Cost per click (CPC) and cost per lead (CPL).
• Conversion rates and ROI.

Real-time insights allowed the team to make timely adjustments, ensuring the campaigns remained effective and cost-efficient.

6. Budget Allocation and Cost Management

HanuiT Solutions optimized the budget allocation for each ad group based on performance metrics, ensuring maximum return on investment.

• Dynamic Budget Adjustment: By allocating more budget to high-performing ad sets and reducing spend on underperforming ones, the team maintained cost efficiency.
• Bidding Strategies: Implementing cost-per-click (CPC) and cost-per-thousand-impressions (CPM) bidding models to maximize reach within budget limits.

7. Cross-Platform Integration

To ensure brand consistency and better engagement, HanuiT Solutions integrated the Facebook and Instagram campaigns with People Capital Group’s website and other marketing channels.

• Ads were linked to landing pages that further drove conversions.
• Social media posts and stories were aligned with ongoing campaigns, ensuring a unified marketing message.

8. Retargeting and Funnel Optimization

HanuiT Solutions employed retargeting strategies to re-engage users who had shown interest but did not convert initially.

• Retargeting Ads: Displayed ads to users who visited the website or interacted with previous posts.
• Sales Funnel Optimization: Ads were crafted to guide users through a well-structured funnel, moving from awareness to consideration, and ultimately to conversion.

9. Leveraging Social Proof and Testimonials

To build trust and credibility, HanuiT Solutions incorporated client testimonials and success stories into the ad creatives.

• Client Testimonials: Real client experiences were showcased in carousel ads and videos, helping potential clients relate to the services offered.
• Success Metrics: Visuals included data-driven outcomes, such as how People Capital Group helped clients save on taxes or increase investment returns.

10. Dynamic Ad Personalization

HanuiT Solutions utilized dynamic ads to personalize the user experience based on behavior.

• Dynamic Content Delivery: Personalized financial advice and offers based on user activity (e.g., users who engaged with tax-related content saw ads offering tax consultation services).
• Product Customization: Tailored financial plans and offers based on specific needs, ensuring relevance and improving engagement.

11. Monitoring Competitor Strategies

To stay ahead in the competitive landscape, HanuiT Solutions continuously monitored competitor activity.

• Competitive Analysis: By evaluating competitor ads, offers, and messaging, HanuiT Solutions identified areas of opportunity and differentiation.
• Ad Benchmarking: Regular comparisons against industry benchmarks helped refine strategies for better performance.

12. Localized Campaigns for Geographic Relevance

HanuiT Solutions also implemented localized campaigns to target audiences in specific regions where People Capital Group had a strong presence.

• Location-Based Targeting: Ads were customized based on the audience’s geographic location to promote relevant services.
• Localized Copy: Messaging was tailored to reflect the financial challenges and opportunities of users in specific regions.

13. Customer Journey Mapping

Understanding the customer journey was key to developing personalized ad strategies.

• Awareness Stage: Ads focused on building brand recognition and educating users on financial planning.
• Consideration Stage: Ads offered free resources like eBooks or webinars to engage users and nurture leads.
• Decision Stage: Ads featured strong calls to action, such as “Get Your Free Consultation,” encouraging conversions.

14. Scaling Campaigns with Increased Budget

Once campaigns showed steady performance, HanuiT Solutions scaled the campaigns to increase reach without sacrificing quality.

• Budget Scaling: Increased budget allocations to high-performing ads, enabling a larger reach within the same target audience.
• Expansion to New Markets: Ads were expanded to target new markets, building on the success in initial regions.

15. Feedback Loop and Continuous Improvement

HanuiT Solutions maintained an ongoing feedback loop with People Capital Group, ensuring constant communication and campaign refinement.

• Client Feedback: Insights and feedback from People Capital Group were used to improve the messaging and ad content.
• Performance Reporting: Regular performance reports allowed for collaboration and fine-tuning based on People Capital Group’s business goals.

16. Integration of Lead Generation Forms

To streamline the lead generation process and improve conversion rates, HanuiT Solutions integrated Facebook and Instagram lead generation forms directly into the ads.

• Instant Lead Capture: Ads featured forms that allowed users to submit their information directly without leaving the platform.
• Pre-Populated Forms: To reduce friction and improve conversions, Facebook and Instagram automatically pre-populated the lead forms with information like email and phone number.
• Follow-Up Automation: Integrated automated email sequences were set up to engage with leads as soon as they submitted their details, nurturing them further down the sales funnel.

17. Leveraging Instagram Stories for Engagement

To increase visibility and engagement, HanuiT Solutions leveraged Instagram Stories to complement feed ads.

• Interactive Features: Polls, questions, and swipe-up links were used to encourage active engagement from the audience.
• Story Highlights: The most successful stories were saved as highlights on the People Capital Group’s Instagram profile, providing continuous visibility.
• Time-Sensitive Offers: Instagram Stories were used to deliver limited-time offers, creating urgency and encouraging immediate action.

18. Mobile-First Strategy

Recognizing that many users engage with social media platforms primarily through mobile devices, HanuiT Solutions prioritized a mobile-first approach in campaign design.

• Mobile Optimized Ads: All ad creatives were designed to look great on mobile, with clear text, large CTA buttons, and visually appealing formats.
• Mobile Landing Pages: The landing pages linked to the ads were optimized for mobile viewing, ensuring that users could easily navigate and convert on their smartphones.
• Fast Load Times: Page speed was optimized to reduce bounce rates and improve user experience on mobile devices.

19. Seasonal Campaigns and Limited-Time Promotions

HanuiT Solutions used seasonal campaigns to capitalize on specific times of the year, such as tax season or the end of the financial year.

• Seasonal Messaging: Ads were tailored to highlight seasonal financial planning tips, tax-saving strategies, or end-of-year investment advice.
• Promotional Discounts: Exclusive offers, such as free initial consultations or discounts on financial planning services, were introduced to attract more leads.
• Countdown Timers: Time-sensitive offers were paired with countdown timers to add a sense of urgency and encourage quick action.

20. Influencer Marketing Integration

To boost brand credibility and reach, HanuiT Solutions explored influencer partnerships as part of the social media strategy.

• Influencer Collaborations: Collaborating with finance influencers or industry experts allowed People Capital Group to reach a wider and more engaged audience.
• Sponsored Content: Influencers shared sponsored posts that aligned with the financial advisory services People Capital Group offered, bringing authenticity to the campaign.
• User-Generated Content: Clients and influencers shared their own success stories, which were featured as social proof within the ads.

Results

The collaboration between HanuiT Solutions and People Capital Group delivered significant improvements in social media advertising performance:

1. Dramatic Increase in Reach and Engagement

• Facebook Reach: Grew by 55.6% within the first month.
• Instagram Engagement: Increased by 35%, with more users interacting with posts, stories, and ads.

2. Reduction in Cost Per Lead (CPL)

• The CPL dropped by 25%, making campaigns more cost-efficient and maximizing ROI.

3. Higher Conversion Rates

• Conversion rates improved by 35%, resulting in a consistent stream of high-quality leads.

4. Improved Brand Visibility

• The campaigns generated over 250 impressions in three months, significantly enhancing People Capital Group’s brand presence.

5. Exceptional ROI

• The campaigns achieved a 3X return on ad spend (ROAS), proving the effectiveness of the strategy.

Client Testimonial

“Working with HanuiT Solutions was a game-changer for us. Their expertise in social media advertising helped us reach the right audience, reduce our costs, and consistently generate high-quality leads. We were particularly impressed with their hands-on approach to optimization and reporting. Thanks to Hanu, we’re now able to grow our client base like never before.”
— CEO, People Capital Group

Conclusion

This case study demonstrates how HanuiT Solutions successfully addressed the challenges faced by People Capital Group and transformed its social media advertising strategy into a profitable venture.

Through in-depth audience research, creative ad design, advanced targeting, and continuous optimization, HanuiT Solutions not only helped People Capital Group achieve its marketing goals but also positioned it as a trusted brand in the financial consultancy space.

HanuiT Solutions continues to support People Capital Group with ongoing campaign management, ensuring sustained growth and success on digital platforms.

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