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Look for candidates with a solid understanding of SEO principles, techniques, and best practices. They should have relevant experience in improving search engine rankings, increasing organic traffic, and achieving measurable results for clients or employers.
Ask about their previous SEO projects, strategies they’ve implemented, tools they use, and results they’ve achieved. Inquire about their approach to technical SEO, content optimization, link building, and analytics. Assess their problem-solving abilities, communication skills, and compatibility with your team.
Request examples of websites they’ve optimized, improvements in search rankings or organic traffic, and any other relevant achievements. Reviewing their work samples or case studies will give you insight into their capabilities and the results they can deliver.
Ask about the tools and software they use for keyword research, rank tracking, technical audits, and performance monitoring. Familiarity with industry-standard SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, and Screaming Frog is essential.
Inquire about their commitment to ongoing learning and professional development. Ask how they stay informed about the latest SEO trends, algorithm updates, and industry news. Look for candidates who participate in conferences, webinars, forums, and online courses to stay ahead of the curve.
Request references from past clients or employers to validate their claims and get feedback on their performance. Ask about their experience working with the candidate, the results they achieved, and any challenges they encountered. This will help you assess their credibility and reputation.